Craft
We believe in equality as a fundamental human right. Fair working conditions and the empowerment of female artisans are central to our values.
Our soft toys are made in collaboration with skilled artisans, where the craftsmanship helps preserve traditional techniques and creates financial independence through their work.
As a Norwegian brand, we value timeless design and durable materials. Each product is made to last, and is designed to move seamlessly between homes and generations.
Every item is handmade and carries its own subtle individuality.
By choosing our products, you support skilled craftsmanship and contribute to maintaining a community of creators who put time, care, and expertise into their work.
Meet our artisans
The story began when I realised I could no longer sit and crochet all my creations alone.
I did some research and contacted a craftswoman in Turkey. Together, we started a small workshop with the goal of training as many women as possible, giving them the opportunity to learn and earn money through their craft.
Day by day, more orders came in, and with them, the opportunity to reach more women and support them in becoming financially independent. We contacted municipal craft workshops and their teachers, finding both women who were already skilled in crocheting and others who wanted to learn.
Today, we work with a team of around 30 talented female artisans, whom we are proud to collaborate with and support on their journey towards financial independence.
It's not just about the products we make, but also about the social impact we have on their lives and the communities they are part of. Without them, this project would be impossible. Their attention to detail and care is what makes our products truly special.
We hope to continue expanding our team through ethical and sustainable production.